Design in its many manifestations forms an integral part of every culture. Civilizations evolve and attain their full potential because of it. Design based creative industries in India are witness to a fascinating churning, necessitating a search for a vision that may inform their evolution beyond – spanning education, profession and the industry. Thus, involving exposes, round tables, exhibitions etc.Design by Design is a step in that direction. The energy behind the design of a pin or a city being the same, this joint initiative of Alliance Francaise de Delhi and Studio IF is also geared towards raising levels of appreciation within and nurturing connections across various creative industries – architecture, urban/ landscape/ interior design, product/ industrial design, textile/ fashion design, graphic/ communication design etc. Local and global in outlook, it is directed at the initiated and the uninitiated alike.

In 2015 Alliance Francaise and Studio IF, shortlisted Studio Wood as one of ’20 design studios under 35′ in the field of product and industrial design to showcase our design journey in the form of an installation. The setup was designed keeping in mind a theme we termed ‘Gridiculous’.